The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems

In a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on...

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Autores principales: Diego Nogueira Rafael, Evandro Luiz Lopes
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2019
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Acceso en línea:https://doaj.org/article/e6f216059f6f40c9b4cc601d5844dcda
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spelling oai:doaj.org-article:e6f216059f6f40c9b4cc601d5844dcda2021-11-11T15:48:07ZThe Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems1807-734X10.15728/bbr.2019.16.2.1https://doaj.org/article/e6f216059f6f40c9b4cc601d5844dcda2019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123058882001https://doaj.org/toc/1807-734XIn a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on the satisfaction of users of supplementary health plans. The empirical phase was conducted through a survey with 145 university students. Data analysis, conducted through the macro PROCESS, indicated that the evaluation of supplementary health care providers is closely related to the level of individual reactance of the user and the way the plan is contracted.Furthermore, freedom of choice of the operator minimizes negative evaluations from individuals with high psychological reactance.Diego Nogueira RafaelEvandro Luiz LopesFUCAPE Business Schoolarticlepsychological reactanceuser satisfactionprovidersBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 16, Iss 2, Pp 102-117 (2019)
institution DOAJ
collection DOAJ
language EN
PT
topic psychological reactance
user satisfaction
providers
Business
HF5001-6182
spellingShingle psychological reactance
user satisfaction
providers
Business
HF5001-6182
Diego Nogueira Rafael
Evandro Luiz Lopes
The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
description In a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on the satisfaction of users of supplementary health plans. The empirical phase was conducted through a survey with 145 university students. Data analysis, conducted through the macro PROCESS, indicated that the evaluation of supplementary health care providers is closely related to the level of individual reactance of the user and the way the plan is contracted.Furthermore, freedom of choice of the operator minimizes negative evaluations from individuals with high psychological reactance.
format article
author Diego Nogueira Rafael
Evandro Luiz Lopes
author_facet Diego Nogueira Rafael
Evandro Luiz Lopes
author_sort Diego Nogueira Rafael
title The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
title_short The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
title_full The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
title_fullStr The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
title_full_unstemmed The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
title_sort effect of reactance on satisfaction: a study in the context of supplementary health care systems
publisher FUCAPE Business School
publishDate 2019
url https://doaj.org/article/e6f216059f6f40c9b4cc601d5844dcda
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