Semiotic analysis of commercials – A methodological discussion

Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a semin...

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Autor principal: Jelena Vasiljević
Formato: article
Lenguaje:EN
FR
SR
Publicado: University of Belgrade 2016
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Acceso en línea:https://doaj.org/article/e6f35f0940224e87b0a198391f14f812
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