Semiotic analysis of commercials – A methodological discussion

Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a semin...

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Autor principal:	Jelena Vasiljević
Formato:	article
Lenguaje:	EN FR SR
Publicado:	University of Belgrade 2016
Materias:	Anthropology GN1-890
Acceso en línea:	https://doaj.org/article/e6f35f0940224e87b0a198391f14f812
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spelling	oai:doaj.org-article:e6f35f0940224e87b0a198391f14f8122021-12-02T06:07:50ZSemiotic analysis of commercials – A methodological discussion0353-15892334-8801https://doaj.org/article/e6f35f0940224e87b0a198391f14f8122016-02-01T00:00:00Zhttp://eap-iea.org/index.php/eap/article/view/377https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a seminar found on the post graduate level of a welsh university. After demonstrating the methodological steps and fundamental ideas present in these papers, the validity of such an enterprise, in view of the specifics of commercials as part of a semiotic analysis, will be examined. Special attention is conferred to the problem of ideological and critical aspect that is ascertained in such an analysis, as a tension in between structurally, namely socially, orientated semiotic.Jelena VasiljevićUniversity of BelgradearticleAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 2, Iss 1, Pp 41-54 (2016)
institution	DOAJ
collection	DOAJ
language	EN FR SR
topic	Anthropology GN1-890
spellingShingle	Anthropology GN1-890 Jelena Vasiljević Semiotic analysis of commercials – A methodological discussion
description	Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a seminar found on the post graduate level of a welsh university. After demonstrating the methodological steps and fundamental ideas present in these papers, the validity of such an enterprise, in view of the specifics of commercials as part of a semiotic analysis, will be examined. Special attention is conferred to the problem of ideological and critical aspect that is ascertained in such an analysis, as a tension in between structurally, namely socially, orientated semiotic.
format	article
author	Jelena Vasiljević
author_facet	Jelena Vasiljević
author_sort	Jelena Vasiljević
title	Semiotic analysis of commercials – A methodological discussion
title_short	Semiotic analysis of commercials – A methodological discussion
title_full	Semiotic analysis of commercials – A methodological discussion
title_fullStr	Semiotic analysis of commercials – A methodological discussion
title_full_unstemmed	Semiotic analysis of commercials – A methodological discussion
title_sort	semiotic analysis of commercials – a methodological discussion
publisher	University of Belgrade
publishDate	2016
url	https://doaj.org/article/e6f35f0940224e87b0a198391f14f812
work_keys_str_mv	AT jelenavasiljevic semioticanalysisofcommercialsamethodologicaldiscussion
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Semiotic analysis of commercials – A methodological discussion

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