Semiotic analysis of commercials – A methodological discussion
Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a semin...
Saved in:
| Main Author: | |
|---|---|
| Format: | article |
| Language: | EN FR SR |
| Published: |
University of Belgrade
2016
|
| Subjects: | |
| Online Access: | https://doaj.org/article/e6f35f0940224e87b0a198391f14f812 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|