Semiotic analysis of commercials – A methodological discussion
Essay deals with the problem of applying semiotics in the analysis of commercials. The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a semin...
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| Format: | article |
| Langue: | EN FR SR |
| Publié: |
University of Belgrade
2016
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| Accès en ligne: | https://doaj.org/article/e6f35f0940224e87b0a198391f14f812 |
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