Using customer-based brand equity model in the higher education context: simulating the current university’s brand
Purpose – the purpose of the article is to simulate the current version of a university’s brand using the Customer-Based Brand Equity (CBBE) model. Research methodology – the methodology of the paper includes analysis of theoretical sources and prior research on branding in higher education. For...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | article |
| Language: | EN |
| Published: |
Vilnius Gediminas Technical University
2021
|
| Subjects: | |
| Online Access: | https://doaj.org/article/e7da296e39574af49dc45423ec2ed658 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|