Using customer-based brand equity model in the higher education context: simulating the current university’s brand
Purpose – the purpose of the article is to simulate the current version of a university’s brand using the Customer-Based Brand Equity (CBBE) model. Research methodology – the methodology of the paper includes analysis of theoretical sources and prior research on branding in higher education. For...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Vilnius Gediminas Technical University
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e7da296e39574af49dc45423ec2ed658 |
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