Third-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations

Virtual spaces are a new and influential means by which present and past organizational members share reviews of their organizational experiences and socialize potential newcomers; however, online reviews can be negative and jeopardize an organization’s image. This investigation employed social iden...

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Autores principales:	William T. Howe, Jr., Ryan S. Bisel
Formato:	article
Lenguaje:	EN
Publicado:	Elsevier 2020
Materias:	Organizational socialization Social identity theory Uncertainty management theory Totalistic organizations Virtual spaces Military Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990
Acceso en línea:	https://doaj.org/article/e7e3ffac8ec64208a0f0845071548c05
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spelling	oai:doaj.org-article:e7e3ffac8ec64208a0f0845071548c052021-12-01T05:03:04ZThird-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations2451-958810.1016/j.chbr.2020.100006https://doaj.org/article/e7e3ffac8ec64208a0f0845071548c052020-01-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2451958820300063https://doaj.org/toc/2451-9588Virtual spaces are a new and influential means by which present and past organizational members share reviews of their organizational experiences and socialize potential newcomers; however, online reviews can be negative and jeopardize an organization’s image. This investigation employed social identity theory and uncertainty management theory as a means of explaining patterned user ratings of organizational reviews online. In a first study, we content analyzed socialization storytelling about Basic Training on americangrit.com. Statistical analysis revealed that viewers rated stories more highly when the story portrayed the military favorably. In a second study, a content analysis of organizational reviews posted to indeed.com replicated and extended this pattern: Website visitors rewarded positive reviews of U.S. Military branches with higher ratings, while reviews of large corporate organizations (i.e., Apple, Bank of America, Michelin) varied. Implications for theory and practice conclude the paper.William T. Howe, Jr.Ryan S. BiselElsevierarticleOrganizational socializationSocial identity theoryUncertainty management theoryTotalistic organizationsVirtual spacesMilitaryElectronic computers. Computer scienceQA75.5-76.95PsychologyBF1-990ENComputers in Human Behavior Reports, Vol 1, Iss , Pp 100006- (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	Organizational socialization Social identity theory Uncertainty management theory Totalistic organizations Virtual spaces Military Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990
spellingShingle	Organizational socialization Social identity theory Uncertainty management theory Totalistic organizations Virtual spaces Military Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990 William T. Howe, Jr. Ryan S. Bisel Third-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations
description	Virtual spaces are a new and influential means by which present and past organizational members share reviews of their organizational experiences and socialize potential newcomers; however, online reviews can be negative and jeopardize an organization’s image. This investigation employed social identity theory and uncertainty management theory as a means of explaining patterned user ratings of organizational reviews online. In a first study, we content analyzed socialization storytelling about Basic Training on americangrit.com. Statistical analysis revealed that viewers rated stories more highly when the story portrayed the military favorably. In a second study, a content analysis of organizational reviews posted to indeed.com replicated and extended this pattern: Website visitors rewarded positive reviews of U.S. Military branches with higher ratings, while reviews of large corporate organizations (i.e., Apple, Bank of America, Michelin) varied. Implications for theory and practice conclude the paper.
format	article
author	William T. Howe, Jr. Ryan S. Bisel
author_facet	William T. Howe, Jr. Ryan S. Bisel
author_sort	William T. Howe, Jr.
title	Third-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations
title_short	Third-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations
title_full	Third-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations
title_fullStr	Third-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations
title_full_unstemmed	Third-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations
title_sort	third-party online organizational reviews: explaining review-and-rating patterns of the united states military and large corporate organizations
publisher	Elsevier
publishDate	2020
url	https://doaj.org/article/e7e3ffac8ec64208a0f0845071548c05
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Third-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations

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