ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)

<p><em>The results showed that, Advertising is the most frequently promotional device used by creative industries. From 30 creative Industries, there were 26 (86.67%) who use</em><em>d</em><em> advertising to promote their products. Moreover, advertising also has...

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Autores principales: Nasruddin Nasruddin, Ika Agustina
Formato: article
Lenguaje:ID
Publicado: Universitas Muhammadiyah Sumatera Utara 2018
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Acceso en línea:https://doaj.org/article/e8188ea336d3410aa289ce2786d77903
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