ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)

The results showed that, Advertising is the most frequently promotional device used by creative industries. From 30 creative Industries, there were 26 (86.67%) who used advertising to promote their products. Moreover, advertising also has...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Nasruddin Nasruddin, Ika Agustina
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2018
Materias:	Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/e8188ea336d3410aa289ce2786d77903
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:e8188ea336d3410aa289ce2786d77903
record_format	dspace
spelling	oai:doaj.org-article:e8188ea336d3410aa289ce2786d779032021-11-05T05:03:35ZANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)1693-76192580-417010.30596/jimb.v16i2.956https://doaj.org/article/e8188ea336d3410aa289ce2786d779032018-02-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/956https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>The results showed that, Advertising is the most frequently promotional device used by creative industries. From 30 creative Industries, there were 26 (86.67%) who use</em><em>d</em><em> advertising to promote their products. Moreover, advertising also has the most dominant influence on the quality of the creative industry's competitiveness. Partially, among the five types of existing promotion mix; advertising, personal selling and sales promotion are promotion mix that significantly affect the quality of the creative industry's competitiveness. they are proven to improve productivity, profitability and broad market coverage of the creative industries. Meanwhile, public relations and direct marketing do not affectpositevely on the quality of the creative industry competitiveness</em></p><p><strong><em>Kata Kunci: Promotion Mix, Daya Saing, Industri Kreatif</em></strong></p><p> </p>Nasruddin NasruddinIka AgustinaUniversitas Muhammadiyah Sumatera UtaraarticleManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 16, Iss 2 (2018)
institution	DOAJ
collection	DOAJ
language	ID
topic	Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	Management. Industrial management HD28-70 Business HF5001-6182 Nasruddin Nasruddin Ika Agustina ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)
description	<p><em>The results showed that, Advertising is the most frequently promotional device used by creative industries. From 30 creative Industries, there were 26 (86.67%) who use</em><em>d</em><em> advertising to promote their products. Moreover, advertising also has the most dominant influence on the quality of the creative industry's competitiveness. Partially, among the five types of existing promotion mix; advertising, personal selling and sales promotion are promotion mix that significantly affect the quality of the creative industry's competitiveness. they are proven to improve productivity, profitability and broad market coverage of the creative industries. Meanwhile, public relations and direct marketing do not affectpositevely on the quality of the creative industry competitiveness</em></p><p><strong><em>Kata Kunci: Promotion Mix, Daya Saing, Industri Kreatif</em></strong></p><p> </p>
format	article
author	Nasruddin Nasruddin Ika Agustina
author_facet	Nasruddin Nasruddin Ika Agustina
author_sort	Nasruddin Nasruddin
title	ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)
title_short	ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)
title_full	ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)
title_fullStr	ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)
title_full_unstemmed	ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)
title_sort	analisis pelaksanaan promotion mix dan pengaruhnya terhadap kualitas daya saing usaha (studi kasus umkm berbasis industri kreatif binaan pt. telkom cdc area medan)
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2018
url	https://doaj.org/article/e8188ea336d3410aa289ce2786d77903
work_keys_str_mv	AT nasruddinnasruddin analisispelaksanaanpromotionmixdanpengaruhnyaterhadapkualitasdayasaingusahastudikasusumkmberbasisindustrikreatifbinaanpttelkomcdcareamedan AT ikaagustina analisispelaksanaanpromotionmixdanpengaruhnyaterhadapkualitasdayasaingusahastudikasusumkmberbasisindustrikreatifbinaanpttelkomcdcareamedan
_version_	1718444561675583488

ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)

Ejemplares similares