ANALISIS PELAKSANAAN PROMOTION MIX DAN PENGARUHNYA TERHADAP KUALITAS DAYA SAING USAHA (STUDI KASUS UMKM BERBASIS INDUSTRI KREATIF BINAAN PT. TELKOM CDC AREA MEDAN)
<p><em>The results showed that, Advertising is the most frequently promotional device used by creative industries. From 30 creative Industries, there were 26 (86.67%) who use</em><em>d</em><em> advertising to promote their products. Moreover, advertising also has...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | ID |
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Universitas Muhammadiyah Sumatera Utara
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e8188ea336d3410aa289ce2786d77903 |
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