CORPORATE REPUTATION MANAGEMENT AND SOCIAL MEDIA: AN ANALYSIS ON FACEBOOK ACCOUNTS OF THE MOST VALUABLE 5 BRANDS IN TURKEY
In today’s competitive world, brands need to manage their corporate reputation in order to gain the trust and prestige of their national and international shareholders so that they can make difference over their rivals. With changing and develeoping information and communication technologies, brands...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN TR |
| Publicado: |
Erciyes University
2015
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e8d0ebae438d474387e752495fd5230d |
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