CORPORATE REPUTATION MANAGEMENT AND SOCIAL MEDIA: AN ANALYSIS ON FACEBOOK ACCOUNTS OF THE MOST VALUABLE 5 BRANDS IN TURKEY

In today’s competitive world, brands need to manage their corporate reputation in order to gain the trust and prestige of their national and international shareholders so that they can make difference over their rivals. With changing and develeoping information and communication technologies, brands...

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Autores principales:	Ersin Diker, Hüseyin Altunbaş
Formato:	article
Lenguaje:	EN TR
Publicado:	Erciyes University 2015
Materias:	- social media; facebook; corporate reputation management; brand; turkey sosyal medya facebook kurumsal i̇tibar yönetimi marka türkiye Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/e8d0ebae438d474387e752495fd5230d
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spelling	oai:doaj.org-article:e8d0ebae438d474387e752495fd5230d2021-12-02T14:08:26ZCORPORATE REPUTATION MANAGEMENT AND SOCIAL MEDIA: AN ANALYSIS ON FACEBOOK ACCOUNTS OF THE MOST VALUABLE 5 BRANDS IN TURKEY1308-31982667-581110.17680/akademia.37335https://doaj.org/article/e8d0ebae438d474387e752495fd5230d2015-07-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/erciyesiletisim/issue/5873/77710https://doaj.org/toc/1308-3198https://doaj.org/toc/2667-5811In today’s competitive world, brands need to manage their corporate reputation in order to gain the trust and prestige of their national and international shareholders so that they can make difference over their rivals. With changing and develeoping information and communication technologies, brands benefit from new communication technologes as well as traditional tools for reputaion management. The aim of this study is not only to show the relationship between reputation management and the Facebook shares of 5 of the most valuable 100 brands of Turkey (Turk Telekom, Akbank, Türk Hava Yolları, Türkiye İş Bankası ve Arçelik) according to Brand Finance which is one of the most leading brand assessment foundations in the world, but also to discover the aim of these companies for using Facebook accounts. The method of the study is content analysis technique implemented by taking as a reference the observation form in which there are items which Gökdağlı (2010) used in his graduate thesis called “ The Assessment of Web-sites of Companies As a Tool for Corporate Reputation Management” based on multi-dimensional Corporate Reputation measurement model by Fombrun (2001).Ersin DikerHüseyin AltunbaşErciyes Universityarticle-social media; facebook; corporate reputation management; brand; turkeysosyal medya facebook kurumsal i̇tibar yönetimi marka türkiyeCommunication. Mass mediaP87-96ENTRErciyes iletişim Dergisi, Vol 4, Iss 2 (2015)
institution	DOAJ
collection	DOAJ
language	EN TR
topic	- social media; facebook; corporate reputation management; brand; turkey sosyal medya facebook kurumsal i̇tibar yönetimi marka türkiye Communication. Mass media P87-96
spellingShingle	- social media; facebook; corporate reputation management; brand; turkey sosyal medya facebook kurumsal i̇tibar yönetimi marka türkiye Communication. Mass media P87-96 Ersin Diker Hüseyin Altunbaş CORPORATE REPUTATION MANAGEMENT AND SOCIAL MEDIA: AN ANALYSIS ON FACEBOOK ACCOUNTS OF THE MOST VALUABLE 5 BRANDS IN TURKEY
description	In today’s competitive world, brands need to manage their corporate reputation in order to gain the trust and prestige of their national and international shareholders so that they can make difference over their rivals. With changing and develeoping information and communication technologies, brands benefit from new communication technologes as well as traditional tools for reputaion management. The aim of this study is not only to show the relationship between reputation management and the Facebook shares of 5 of the most valuable 100 brands of Turkey (Turk Telekom, Akbank, Türk Hava Yolları, Türkiye İş Bankası ve Arçelik) according to Brand Finance which is one of the most leading brand assessment foundations in the world, but also to discover the aim of these companies for using Facebook accounts. The method of the study is content analysis technique implemented by taking as a reference the observation form in which there are items which Gökdağlı (2010) used in his graduate thesis called “ The Assessment of Web-sites of Companies As a Tool for Corporate Reputation Management” based on multi-dimensional Corporate Reputation measurement model by Fombrun (2001).
format	article
author	Ersin Diker Hüseyin Altunbaş
author_facet	Ersin Diker Hüseyin Altunbaş
author_sort	Ersin Diker
title	CORPORATE REPUTATION MANAGEMENT AND SOCIAL MEDIA: AN ANALYSIS ON FACEBOOK ACCOUNTS OF THE MOST VALUABLE 5 BRANDS IN TURKEY
title_short	CORPORATE REPUTATION MANAGEMENT AND SOCIAL MEDIA: AN ANALYSIS ON FACEBOOK ACCOUNTS OF THE MOST VALUABLE 5 BRANDS IN TURKEY
title_full	CORPORATE REPUTATION MANAGEMENT AND SOCIAL MEDIA: AN ANALYSIS ON FACEBOOK ACCOUNTS OF THE MOST VALUABLE 5 BRANDS IN TURKEY
title_fullStr	CORPORATE REPUTATION MANAGEMENT AND SOCIAL MEDIA: AN ANALYSIS ON FACEBOOK ACCOUNTS OF THE MOST VALUABLE 5 BRANDS IN TURKEY
title_full_unstemmed	CORPORATE REPUTATION MANAGEMENT AND SOCIAL MEDIA: AN ANALYSIS ON FACEBOOK ACCOUNTS OF THE MOST VALUABLE 5 BRANDS IN TURKEY
title_sort	corporate reputation management and social media: an analysis on facebook accounts of the most valuable 5 brands in turkey
publisher	Erciyes University
publishDate	2015
url	https://doaj.org/article/e8d0ebae438d474387e752495fd5230d
work_keys_str_mv	AT ersindiker corporatereputationmanagementandsocialmediaananalysisonfacebookaccountsofthemostvaluable5brandsinturkey AT huseyinaltunbas corporatereputationmanagementandsocialmediaananalysisonfacebookaccountsofthemostvaluable5brandsinturkey
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CORPORATE REPUTATION MANAGEMENT AND SOCIAL MEDIA: AN ANALYSIS ON FACEBOOK ACCOUNTS OF THE MOST VALUABLE 5 BRANDS IN TURKEY

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