Consumer Sentiment Involvement in Big Data Analytics and Its Impact on Product Design Innovation
With the development of Internet technology and the digital market in China, consumption through e-commerce platforms and giving online reviews after purchase have become mainstream. However, current market research still uses traditional methods of surveys and questionnaires, which largely influenc...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN |
| Published: |
MDPI AG
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/ea073a2fb13746c0ac9b3ab1a4e07bfd |
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