Divide In Marketing Between Academics And Practitioners

In marketing, there is a clear divide between academics and practitioners. However, there are few empirical studies in Brazil that help clarify the phenomenon. In light of this context, the present research seeks to understand how academics and practitioners perceive the divide betwee...

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Autores principales: Fernanda Capanema Repsold, Marcus Wilcox Hemais
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2018
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Acceso en línea:https://doaj.org/article/ea38ac478d4f445cb8b637fc4be17e49
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