Needs-oriented communication results in positive attitudes towards robotic technologies among blue-collar workers perceiving low job demands
In the times of digital change, ensuring that employees do not resist digital technologies, but are motivated to use them, is crucial for organizational success. Therefore, the purpose of this research is testing a communication strategy to improve the attitude towards new technology (i.e., increase...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Elsevier
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/ee07bd1488df4cc798fc11c1297936b7 |
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