THE ANALYSIS OF CONSUMER BASED BRAND EQUITY PERCEPTIONS ON THE BASE OF GSM OPERATORS: EXAMPLE OF VAN YUZUNCU YIL UNIVERSITY
The concepts of brand and brand equity have become concepts importance of which has been increasing day by day in today's changing and developing marketing conditions. Emerging to distinguish similar products and explained with any sign, term, symbol or some different forms, the concept of bran...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | DE EN FR TR |
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Fırat University
2019
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| Accès en ligne: | https://doaj.org/article/ee0d33c9e7d7420a9944bcf52604dda4 |
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