Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry
The growth of consumerism in the luxury cosmetic industry in India is backed by the ability and willingness of the consumers to spend money, internet penetration, awareness, and consciousness of luxury cosmetics from exposure to beauty brands. Among other methods of marketing, the adoption of experi...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
LLC "CPC "Business Perspectives"
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/ee643dc0a4df4296a192005b19d5d69c |
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