USING STORYTELLING IN ADVERTISEMENTS AS A BRAND COMMUNICATION TOOL AND EXAMINING THE ADVERTISEMENTS OF THE MEMBERS OF BİRLEŞMİŞ MARKALAR DERNEĞİ IN THIS FRAMEWORK
As a requirement of human nature, storytelling is an important part of social life. Businesses that are aware of this are making an effort to build their brands through narrative ads. Since there are various ways and elements of storytelling, trademarks can reach their target audiences more effectiv...
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| Format: | article |
| Language: | DE EN FR TR |
| Published: |
Fırat University
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/eea958409b9840e385fc216a41066f7a |
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