SATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR

This research checked the variables of the Relationship Quality-based Student Loyalty (RQSL) model are significantly related to the loyalty of the students in the context of provision of educational services in a particular Higher Education Institution. Approached about the satisfaction, quality, co...

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Autores principales:	Kenys Bonatti Maziero, Marcus Augusto Vasconcelos Araújo, Humberto Caetano Cardoso da Silva, Marlinda Grazielly de Oliveira Figueirêdo
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2019
Materias:	service failures b2b calculative commitment confidence Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doi.org/10.5007/1983-4535.2019v12n3p216 https://doaj.org/article/ef27780d19154a8e89d9a81b1280f31a
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spelling	oai:doaj.org-article:ef27780d19154a8e89d9a81b1280f31a2021-11-11T15:49:49ZSATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR1983-4535https://doi.org/10.5007/1983-4535.2019v12n3p216https://doaj.org/article/ef27780d19154a8e89d9a81b1280f31a2019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319360153012https://doaj.org/toc/1983-4535This research checked the variables of the Relationship Quality-based Student Loyalty (RQSL) model are significantly related to the loyalty of the students in the context of provision of educational services in a particular Higher Education Institution. Approached about the satisfaction, quality, confidence, and commitment constructs and their relationship to loyalty. To analyze the research question, a case study was conducted at an HEI, localized in the city of Recife-PE, through an online questionnaire, directed to students of Law, Accounting Sciences, Administration, Computer Science and Production Engineering. The context addressed has this research question: "What is the influence of constructs related to the educational environment in the form of perceiving the positive impact on the student's loyalty to the particular Institution of Higher Education?" The data obtained reveal the constructs satisfaction, commitment and confidence influence the loyalty of students, the satisfaction is a construct of greater strength.Kenys Bonatti MazieroMarcus Augusto Vasconcelos AraújoHumberto Caetano Cardoso da SilvaMarlinda Grazielly de Oliveira FigueirêdoUniversidade Federal de Santa Catarinaarticleservice failuresb2bcalculative commitmentconfidenceEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 12, Iss 3, Pp 216-234 (2019)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	service failures b2b calculative commitment confidence Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	service failures b2b calculative commitment confidence Education (General) L7-991 Special aspects of education LC8-6691 Kenys Bonatti Maziero Marcus Augusto Vasconcelos Araújo Humberto Caetano Cardoso da Silva Marlinda Grazielly de Oliveira Figueirêdo SATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR
description	This research checked the variables of the Relationship Quality-based Student Loyalty (RQSL) model are significantly related to the loyalty of the students in the context of provision of educational services in a particular Higher Education Institution. Approached about the satisfaction, quality, confidence, and commitment constructs and their relationship to loyalty. To analyze the research question, a case study was conducted at an HEI, localized in the city of Recife-PE, through an online questionnaire, directed to students of Law, Accounting Sciences, Administration, Computer Science and Production Engineering. The context addressed has this research question: "What is the influence of constructs related to the educational environment in the form of perceiving the positive impact on the student's loyalty to the particular Institution of Higher Education?" The data obtained reveal the constructs satisfaction, commitment and confidence influence the loyalty of students, the satisfaction is a construct of greater strength.
format	article
author	Kenys Bonatti Maziero Marcus Augusto Vasconcelos Araújo Humberto Caetano Cardoso da Silva Marlinda Grazielly de Oliveira Figueirêdo
author_facet	Kenys Bonatti Maziero Marcus Augusto Vasconcelos Araújo Humberto Caetano Cardoso da Silva Marlinda Grazielly de Oliveira Figueirêdo
author_sort	Kenys Bonatti Maziero
title	SATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR
title_short	SATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR
title_full	SATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR
title_fullStr	SATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR
title_full_unstemmed	SATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR
title_sort	satisfação, confiança, comprometimento e suas relações com a lealdade do estudante do ensino superior
publisher	Universidade Federal de Santa Catarina
publishDate	2019
url	https://doi.org/10.5007/1983-4535.2019v12n3p216 https://doaj.org/article/ef27780d19154a8e89d9a81b1280f31a
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SATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR

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