SATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR

This research checked the variables of the Relationship Quality-based Student Loyalty (RQSL) model are significantly related to the loyalty of the students in the context of provision of educational services in a particular Higher Education Institution. Approached about the satisfaction, quality, co...

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Bibliographic Details
Main Authors: Kenys Bonatti Maziero, Marcus Augusto Vasconcelos Araújo, Humberto Caetano Cardoso da Silva, Marlinda Grazielly de Oliveira Figueirêdo
Format: article
Language:ES
PT
Published: Universidade Federal de Santa Catarina 2019
Subjects:
b2b
Online Access:https://doi.org/10.5007/1983-4535.2019v12n3p216
https://doaj.org/article/ef27780d19154a8e89d9a81b1280f31a
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