Exploring consumer’s perception and preferences towards purchase of non-certified organic food: A qualitative perspective

Thisis the first study that explores consumer perception, preferences, and barriers in the purchase of non-certified organic food. The qualitative approach was applied to investigate the phenomena in real-life settings. Twenty-eight interviews were conducted from organic shoppers in specialized orga...

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Bibliographic Details
Main Authors: Hasan Ali Mughal, Farida Faisal, Munawar Naz Khokhar
Format: article
Language:EN
Published: Taylor & Francis Group 2021
Subjects:
Online Access:https://doaj.org/article/f168436738be44debf27c1558aabf971
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