Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo

The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Prod...

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Autores principales:	Mohamad Afan Suyanto, Muh Akmar M, Deby Rita Karundeng
Formato:	article
Lenguaje:	EN ID
Publicado:	Fakultas Ekonomi dan Bisnis Islam 2021
Materias:	promotion mix, price, product display, service quality, purchasing decisions Business HF5001-6182 Banking HG1501-3550
Acceso en línea:	https://doaj.org/article/f2d8fb498b88449f8ada9e3a3656ff0e
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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spelling	oai:doaj.org-article:f2d8fb498b88449f8ada9e3a3656ff0e2021-11-22T10:14:15ZPengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo2714-55652714-779710.24090/mabsya.v3i1.4746https://doaj.org/article/f2d8fb498b88449f8ada9e3a3656ff0e2021-06-01T00:00:00Zhttp://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/4746https://doaj.org/toc/2714-5565https://doaj.org/toc/2714-7797The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Product Display and Service Quality on Purchasing Decision at Anugerah Farma Pharmacy in Gorontalo City This research approach is a qualitative descriptive approach. This type of research is a survey, namely analyzing the facts that support the information needed to support the research discussion, in solving and answering the main problems posed. The data were obtained through distributing questionnaires, then the data were analyzed descriptively and multiple regression analysis. The results showed that partially the promotion mix had a positive and significant effect on purchasing decisions. Price has a positive and insignificant effect on the decision. Product display has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy and simultaneously the promotion mix, price, product display and service quality have a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy, Gorontalo City.Mohamad Afan SuyantoMuh Akmar MDeby Rita KarundengFakultas Ekonomi dan Bisnis Islamarticlepromotion mix, price, product display, service quality, purchasing decisionsBusinessHF5001-6182BankingHG1501-3550ENIDMabsya, Vol 3, Iss 1, Pp 75-91 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	promotion mix, price, product display, service quality, purchasing decisions Business HF5001-6182 Banking HG1501-3550
spellingShingle	promotion mix, price, product display, service quality, purchasing decisions Business HF5001-6182 Banking HG1501-3550 Mohamad Afan Suyanto Muh Akmar M Deby Rita Karundeng Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo
description	The research aims to determine the effect of: Promotion Mix on Purchasing Decisions, Prices on Purchasing Decisions, Product Display on Purchasing Decisions, Service Quality on Purchasing Decisions at Anugerah Farma Pharmacy in Gorontalo City and to determine the Effect of Promotion Mix, Price, Product Display and Service Quality on Purchasing Decision at Anugerah Farma Pharmacy in Gorontalo City This research approach is a qualitative descriptive approach. This type of research is a survey, namely analyzing the facts that support the information needed to support the research discussion, in solving and answering the main problems posed. The data were obtained through distributing questionnaires, then the data were analyzed descriptively and multiple regression analysis. The results showed that partially the promotion mix had a positive and significant effect on purchasing decisions. Price has a positive and insignificant effect on the decision. Product display has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy and simultaneously the promotion mix, price, product display and service quality have a positive and significant effect on purchasing decisions at Anugerah Farma Pharmacy, Gorontalo City.
format	article
author	Mohamad Afan Suyanto Muh Akmar M Deby Rita Karundeng
author_facet	Mohamad Afan Suyanto Muh Akmar M Deby Rita Karundeng
author_sort	Mohamad Afan Suyanto
title	Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo
title_short	Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo
title_full	Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo
title_fullStr	Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo
title_full_unstemmed	Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo
title_sort	pengaruh bauran promosi, harga, display produk dan kualitas layanan terhadap keputusan pembelian pada apotek anugerah farma di kota gorontalo
publisher	Fakultas Ekonomi dan Bisnis Islam
publishDate	2021
url	https://doaj.org/article/f2d8fb498b88449f8ada9e3a3656ff0e
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Pengaruh Bauran Promosi, Harga, Display Produk dan Kualitas Layanan terhadap Keputusan Pembelian pada Apotek Anugerah Farma di Kota Gorontalo

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