What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production

This study had the purpose of identifying how internal marketing is being addressed in the Brazilian production in the field of Administration. To this end, the major periodicals in the field and the database of the National Association of Graduate Programs in Business Administration (Anpad) and Sci...

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Autores principales:	Fernanda Roda de Souza Araújo Cassundé, Nildo Ferreira Cassundé Junior, Salomão Alencar de Farias, José Ricardo Costa de Mendonça
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2014
Materias:	internal marketing endomarketing bibliometrics state of knowledge Business HF5001-6182
Acceso en línea:	https://doaj.org/article/f30f95db1a074058914efbb003939bcb
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id	oai:doaj.org-article:f30f95db1a074058914efbb003939bcb
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spelling	oai:doaj.org-article:f30f95db1a074058914efbb003939bcb2021-11-11T15:48:06ZWhat is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production1807-734Xhttps://doaj.org/article/f30f95db1a074058914efbb003939bcb2014-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123032385003https://doaj.org/toc/1807-734XThis study had the purpose of identifying how internal marketing is being addressed in the Brazilian production in the field of Administration. To this end, the major periodicals in the field and the database of the National Association of Graduate Programs in Business Administration (Anpad) and Scientific Periodicals Electronic Library (SPELL) were investigated under the guidance of research propositions found in Farias (2010). After a search of the entire historical database of publications adopted as corpus, only 13 articles were discovered and retrieved from the period 1961-2012.The findings of this study show that the state of knowledge about internal marketing in Administration is quite specific and, in some cases, surprisingly nonexistent. This aspect allows us to notice various concerns, among which the most significant one is: for what reason has internal marketing not been receiving - at least with respect to periodic and national Administration congresses - the attention it deserves? It is expected to contribute to the understanding of how scholars are studying the internal marketing of the area in the Brazilian context.Fernanda Roda de Souza Araújo CassundéNildo Ferreira Cassundé JuniorSalomão Alencar de FariasJosé Ricardo Costa de MendonçaFUCAPE Business Schoolarticleinternal marketingendomarketingbibliometricsstate of knowledgeBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 11, Iss 5, Pp 49-71 (2014)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	internal marketing endomarketing bibliometrics state of knowledge Business HF5001-6182
spellingShingle	internal marketing endomarketing bibliometrics state of knowledge Business HF5001-6182 Fernanda Roda de Souza Araújo Cassundé Nildo Ferreira Cassundé Junior Salomão Alencar de Farias José Ricardo Costa de Mendonça What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production
description	This study had the purpose of identifying how internal marketing is being addressed in the Brazilian production in the field of Administration. To this end, the major periodicals in the field and the database of the National Association of Graduate Programs in Business Administration (Anpad) and Scientific Periodicals Electronic Library (SPELL) were investigated under the guidance of research propositions found in Farias (2010). After a search of the entire historical database of publications adopted as corpus, only 13 articles were discovered and retrieved from the period 1961-2012.The findings of this study show that the state of knowledge about internal marketing in Administration is quite specific and, in some cases, surprisingly nonexistent. This aspect allows us to notice various concerns, among which the most significant one is: for what reason has internal marketing not been receiving - at least with respect to periodic and national Administration congresses - the attention it deserves? It is expected to contribute to the understanding of how scholars are studying the internal marketing of the area in the Brazilian context.
format	article
author	Fernanda Roda de Souza Araújo Cassundé Nildo Ferreira Cassundé Junior Salomão Alencar de Farias José Ricardo Costa de Mendonça
author_facet	Fernanda Roda de Souza Araújo Cassundé Nildo Ferreira Cassundé Junior Salomão Alencar de Farias José Ricardo Costa de Mendonça
author_sort	Fernanda Roda de Souza Araújo Cassundé
title	What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production
title_short	What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production
title_full	What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production
title_fullStr	What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production
title_full_unstemmed	What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production
title_sort	what is being said about internal marketing? a study of the brazilian business administration academic production
publisher	FUCAPE Business School
publishDate	2014
url	https://doaj.org/article/f30f95db1a074058914efbb003939bcb
work_keys_str_mv	AT fernandarodadesouzaaraujocassunde whatisbeingsaidaboutinternalmarketingastudyofthebrazilianbusinessadministrationacademicproduction AT nildoferreiracassundejunior whatisbeingsaidaboutinternalmarketingastudyofthebrazilianbusinessadministrationacademicproduction AT salomaoalencardefarias whatisbeingsaidaboutinternalmarketingastudyofthebrazilianbusinessadministrationacademicproduction AT josericardocostademendonca whatisbeingsaidaboutinternalmarketingastudyofthebrazilianbusinessadministrationacademicproduction
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What is Being Said About Internal Marketing? A Study of the Brazilian Business Administration Academic Production

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