Psihosociologia publicității. Despre reclamele vizuale. Editura Pro Universitaria, București, 2021. Septimiu Chelcea
This publication follows nearly a decade of a second edition of the book entitled: „The Psychosociology of Advertising. About visual aids”. Today, when it comes to visual advertising, a revision of the text is required. The pace of knowledge in all fields is accelerating: new theories are constantl...
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| Formato: | article |
| Lenguaje: | EN FR RO |
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Expert Projects
2021
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| Acceso en línea: | https://doaj.org/article/f5587607b2b14e259574ce43da9bcb8e |
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