ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS

From the beginning of the 21st century, many changes have occurred in the Brazilian cultural scene, especially with regard to the quest for higher education. This is due to increase in the purchasing power of social classes, who seek in higher education both professional growth and personal fulfillm...

Full description

Saved in:
Bibliographic Details
Main Authors: Vera Lucia Telles Scaglione, Vera Toledo Piza
Format: article
Language:ES
PT
Published: Universidade Federal de Santa Catarina 2011
Subjects:
Online Access:https://doaj.org/article/f55afa4f395d471d97cdedb451409f6c
Tags: Add Tag
No Tags, Be the first to tag this record!