ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS

From the beginning of the 21st century, many changes have occurred in the Brazilian cultural scene, especially with regard to the quest for higher education. This is due to increase in the purchasing power of social classes, who seek in higher education both professional growth and personal fulfillm...

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Autores principales:	Vera Lucia Telles Scaglione, Vera Toledo Piza
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2011
Materias:	competitiveness performance higher education marketing strategies Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/f55afa4f395d471d97cdedb451409f6c
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spelling	oai:doaj.org-article:f55afa4f395d471d97cdedb451409f6c2021-11-11T15:49:44ZESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS1983-4535https://doaj.org/article/f55afa4f395d471d97cdedb451409f6c2011-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319327511010https://doaj.org/toc/1983-4535From the beginning of the 21st century, many changes have occurred in the Brazilian cultural scene, especially with regard to the quest for higher education. This is due to increase in the purchasing power of social classes, who seek in higher education both professional growth and personal fulfillment. This phenomenon has generated a growing number of universities in all areas in the country, both public and private. This text provide an analysis of this reality based on literature developed by authors of marketing area, concluding that the private educational institutions need the support of education marketing, that will suggest appropriate strategies to facilitate the capture and maintenance of students in the universities. The students, satisfied with the quality of education offered to them, will act as marketing agents, communicating to the society the qualities of services that were provided by the university.Vera Lucia Telles ScaglioneVera Toledo PizaUniversidade Federal de Santa Catarinaarticlecompetitivenessperformancehigher educationmarketing strategiesEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 4, Iss 2, Pp 167-181 (2011)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	competitiveness performance higher education marketing strategies Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	competitiveness performance higher education marketing strategies Education (General) L7-991 Special aspects of education LC8-6691 Vera Lucia Telles Scaglione Vera Toledo Piza ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS
description	From the beginning of the 21st century, many changes have occurred in the Brazilian cultural scene, especially with regard to the quest for higher education. This is due to increase in the purchasing power of social classes, who seek in higher education both professional growth and personal fulfillment. This phenomenon has generated a growing number of universities in all areas in the country, both public and private. This text provide an analysis of this reality based on literature developed by authors of marketing area, concluding that the private educational institutions need the support of education marketing, that will suggest appropriate strategies to facilitate the capture and maintenance of students in the universities. The students, satisfied with the quality of education offered to them, will act as marketing agents, communicating to the society the qualities of services that were provided by the university.
format	article
author	Vera Lucia Telles Scaglione Vera Toledo Piza
author_facet	Vera Lucia Telles Scaglione Vera Toledo Piza
author_sort	Vera Lucia Telles Scaglione
title	ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS
title_short	ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS
title_full	ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS
title_fullStr	ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS
title_full_unstemmed	ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS
title_sort	estratégias de marketing aplicadas a instituições de educação superior privadas
publisher	Universidade Federal de Santa Catarina
publishDate	2011
url	https://doaj.org/article/f55afa4f395d471d97cdedb451409f6c
work_keys_str_mv	AT veraluciatellesscaglione estrategiasdemarketingaplicadasainstituicoesdeeducacaosuperiorprivadas AT veratoledopiza estrategiasdemarketingaplicadasainstituicoesdeeducacaosuperiorprivadas
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ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS

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