ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS

From the beginning of the 21st century, many changes have occurred in the Brazilian cultural scene, especially with regard to the quest for higher education. This is due to increase in the purchasing power of social classes, who seek in higher education both professional growth and personal fulfillm...

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Autores principales: Vera Lucia Telles Scaglione, Vera Toledo Piza
Formato: article
Lenguaje:ES
PT
Publicado: Universidade Federal de Santa Catarina 2011
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Acceso en línea:https://doaj.org/article/f55afa4f395d471d97cdedb451409f6c
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