ESTRATÉGIAS DE MARKETING APLICADAS A INSTITUIÇÕES DE EDUCAÇÃO SUPERIOR PRIVADAS

From the beginning of the 21st century, many changes have occurred in the Brazilian cultural scene, especially with regard to the quest for higher education. This is due to increase in the purchasing power of social classes, who seek in higher education both professional growth and personal fulfillm...

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Auteurs principaux: Vera Lucia Telles Scaglione, Vera Toledo Piza
Format: article
Langue:ES
PT
Publié: Universidade Federal de Santa Catarina 2011
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Accès en ligne:https://doaj.org/article/f55afa4f395d471d97cdedb451409f6c
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