Exploring brand loyalty toward traditional confectioneries in an emerging market

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Bibliographic Details
Main Authors: Nguyen Viet Thai, Dang Hong Vuong, Nguyen Thi Thu Ha, Nguyen Quoc Thinh, Myeong Hwan Kim, Nguyen Le Dinh Quy
Format: article
Language:EN
Published: Entrepreneurship and Sustainability Center 2020
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Online Access:https://doaj.org/article/f57992b5193b4dacba891ba4b754155c
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