Valor Para o Cliente e Valor do Cliente. Conceitos e Implicações para o Processo de Marketing
The value construct has figured, with increasing emphasis in the literature on management and marketing competitive strategies. Nevertheless, one can find a number of semantic inconsistencies and a lack of uniformity in using the term, especially when it is associated with qualifying...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | PT |
| Publié: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2016
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| Accès en ligne: | https://doaj.org/article/f5d933bf7fe2466f9ccbef61389d22bd |
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