PARADOXOS NA IDENTIFICAÇÃO ORGANIZACIONAL COM UMA INSTITUIÇÃO DE ENSINO SUPERIOR

PARADOXOS NA IDENTIFICAÇÃO ORGANIZACIONAL COM UMA INSTITUIÇÃO DE ENSINO SUPERIOR

The aim of this study was to know the organizational identification of master students at an higher education institution in Brazil, in support of educational management. Based on the study by Celsi and Gilli (2010), with an exploratory inductive character, participated in the survey all students in...

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Bibliographic Details
Main Author: Edson Roberto Scharf
Format: article
Language:ES
PT
Published: Universidade Federal de Santa Catarina 2016
Subjects:
higher education institution
marketing management at hei
organizational identity
branding
advertising
master of business administration
Education (General)
L7-991
Special aspects of education
LC8-6691
Online Access:https://doaj.org/article/f5fc9a002b0c4d0c9759d0c9007c2423
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