CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES

To date, the world market includes many companies and to get into, and even more so to stay among the world leaders is quite difficult for the company. In the course of many years of world practice, a number of basic rules have been worked out, which in most cases lead the company to success, but at...

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Autores principales:	N. Barkova, J. Trubetskikh
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	marketing strategy brand mistake consequence competitive stregy of the company Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/f61a990041dc4a18afb6335277e80627
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id	oai:doaj.org-article:f61a990041dc4a18afb6335277e80627
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spelling	oai:doaj.org-article:f61a990041dc4a18afb6335277e806272021-12-03T07:43:25ZCHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES1816-42772686-841510.26425/1816-4277-2018-6-39-42https://doaj.org/article/f61a990041dc4a18afb6335277e806272018-06-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1051https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415To date, the world market includes many companies and to get into, and even more so to stay among the world leaders is quite difficult for the company. In the course of many years of world practice, a number of basic rules have been worked out, which in most cases lead the company to success, but at the same time a number of basic mistakes in the choice of the company’s competitive strategy have been identified. In this article we consider such marketing errors of large companies. In order to answer the question of why such situations occur, the article describes the reasons for making such errors on enterprises by specific examples, the logic of large firms in choosing a competitive strategy is investigated.N. BarkovaJ. TrubetskikhPublishing House of the State University of Managementarticlemarketingstrategybrandmistakeconsequencecompetitive stregy of the companySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 6, Pp 39-42 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	marketing strategy brand mistake consequence competitive stregy of the company Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	marketing strategy brand mistake consequence competitive stregy of the company Sociology (General) HM401-1281 Economics as a science HB71-74 N. Barkova J. Trubetskikh CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES
description	To date, the world market includes many companies and to get into, and even more so to stay among the world leaders is quite difficult for the company. In the course of many years of world practice, a number of basic rules have been worked out, which in most cases lead the company to success, but at the same time a number of basic mistakes in the choice of the company’s competitive strategy have been identified. In this article we consider such marketing errors of large companies. In order to answer the question of why such situations occur, the article describes the reasons for making such errors on enterprises by specific examples, the logic of large firms in choosing a competitive strategy is investigated.
format	article
author	N. Barkova J. Trubetskikh
author_facet	N. Barkova J. Trubetskikh
author_sort	N. Barkova
title	CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES
title_short	CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES
title_full	CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES
title_fullStr	CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES
title_full_unstemmed	CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES
title_sort	choosing a competitive strategy for the company: the main mistakes and consequences
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/f61a990041dc4a18afb6335277e80627
work_keys_str_mv	AT nbarkova choosingacompetitivestrategyforthecompanythemainmistakesandconsequences AT jtrubetskikh choosingacompetitivestrategyforthecompanythemainmistakesandconsequences
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CHOOSING A COMPETITIVE STRATEGY FOR THE COMPANY: THE MAIN MISTAKES AND CONSEQUENCES

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