Churn Management in Telecommunications: Hybrid Approach Using Cluster Analysis and Decision Trees

The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for different ma...

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Autores principales: Mirjana Pejić Bach, Jasmina Pivar, Božidar Jaković
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/f6842e11f5954ba884ddc5b455d48bac
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