Brand essense: elements and added value

The emergence of branding as one of the areas of business has helped to draw the attention of management to the need to give a product or service an emotional reinforcement, a certain factor, working with the subconscious of the consumer. Scientists have experimentally found out that a person’s conn...

Description complète

Enregistré dans:
Détails bibliographiques
Auteur principal: V. S. Nikitina
Format: article
Langue:RU
Publié: State University of Management 2021
Sujets:
Accès en ligne:https://doaj.org/article/f6997d19f377433986a46768624e0f77
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!