Brand essense: elements and added value
The emergence of branding as one of the areas of business has helped to draw the attention of management to the need to give a product or service an emotional reinforcement, a certain factor, working with the subconscious of the consumer. Scientists have experimentally found out that a person’s conn...
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
State University of Management
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/f6997d19f377433986a46768624e0f77 |
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