Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
<p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | ID |
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Universitas Muhammadiyah Sumatera Utara
2019
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| Accès en ligne: | https://doaj.org/article/f6dccdf8e35b454c8466b3902a512300 |
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