Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
<p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that...
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Universitas Muhammadiyah Sumatera Utara
2019
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oai:doaj.org-article:f6dccdf8e35b454c8466b3902a5123002021-11-05T05:03:36ZCinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali1693-76192580-417010.30596/jimb.v20i2.3466https://doaj.org/article/f6dccdf8e35b454c8466b3902a5123002019-11-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/3466https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that mediates the influence between brand passion and repurchase intention, with the nature of mediation is full mediation.Brand love is also a variable that mediates the influence between brand trust and repurchase intention with the full mediation nature of mediation. Increased passion and trust in the brand will increase the love for the brand which will ultimately make consumers make purchases.</p>Kadarusman KadarusmanEvi MariaDwi Danesty DeccasariUniversitas Muhammadiyah Sumatera Utaraarticlebrand passion, brand trust, brand love, repurchase intentionManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 20, Iss 2, Pp 92-105 (2019) |
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brand passion, brand trust, brand love, repurchase intention Management. Industrial management HD28-70 Business HF5001-6182 |
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brand passion, brand trust, brand love, repurchase intention Management. Industrial management HD28-70 Business HF5001-6182 Kadarusman Kadarusman Evi Maria Dwi Danesty Deccasari Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali |
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<p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that mediates the influence between brand passion and repurchase intention, with the nature of mediation is full mediation.Brand love is also a variable that mediates the influence between brand trust and repurchase intention with the full mediation nature of mediation. Increased passion and trust in the brand will increase the love for the brand which will ultimately make consumers make purchases.</p> |
format |
article |
author |
Kadarusman Kadarusman Evi Maria Dwi Danesty Deccasari |
author_facet |
Kadarusman Kadarusman Evi Maria Dwi Danesty Deccasari |
author_sort |
Kadarusman Kadarusman |
title |
Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali |
title_short |
Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali |
title_full |
Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali |
title_fullStr |
Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali |
title_full_unstemmed |
Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali |
title_sort |
cinta merek sebagai mediasi antara kepercayaan merek, gairah merek dan niat beli kembali |
publisher |
Universitas Muhammadiyah Sumatera Utara |
publishDate |
2019 |
url |
https://doaj.org/article/f6dccdf8e35b454c8466b3902a512300 |
work_keys_str_mv |
AT kadarusmankadarusman cintamereksebagaimediasiantarakepercayaanmerekgairahmerekdanniatbelikembali AT evimaria cintamereksebagaimediasiantarakepercayaanmerekgairahmerekdanniatbelikembali AT dwidanestydeccasari cintamereksebagaimediasiantarakepercayaanmerekgairahmerekdanniatbelikembali |
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