Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali

<p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that...

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Autores principales: Kadarusman Kadarusman, Evi Maria, Dwi Danesty Deccasari
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Publicado: Universitas Muhammadiyah Sumatera Utara 2019
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Acceso en línea:https://doaj.org/article/f6dccdf8e35b454c8466b3902a512300
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spelling oai:doaj.org-article:f6dccdf8e35b454c8466b3902a5123002021-11-05T05:03:36ZCinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali1693-76192580-417010.30596/jimb.v20i2.3466https://doaj.org/article/f6dccdf8e35b454c8466b3902a5123002019-11-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/3466https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that mediates the influence between brand passion and repurchase intention, with the nature of mediation is full mediation.Brand love is also a variable that mediates the influence between brand trust and repurchase intention with the full mediation nature of mediation. Increased passion and trust in the brand will increase the love for the brand which will ultimately make consumers make purchases.</p>Kadarusman KadarusmanEvi MariaDwi Danesty DeccasariUniversitas Muhammadiyah Sumatera Utaraarticlebrand passion, brand trust, brand love, repurchase intentionManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 20, Iss 2, Pp 92-105 (2019)
institution DOAJ
collection DOAJ
language ID
topic brand passion, brand trust, brand love, repurchase intention
Management. Industrial management
HD28-70
Business
HF5001-6182
spellingShingle brand passion, brand trust, brand love, repurchase intention
Management. Industrial management
HD28-70
Business
HF5001-6182
Kadarusman Kadarusman
Evi Maria
Dwi Danesty Deccasari
Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
description <p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that mediates the influence between brand passion and repurchase intention, with the nature of mediation is full mediation.Brand love is also a variable that mediates the influence between brand trust and repurchase intention with the full mediation nature of mediation. Increased passion and trust in the brand will increase the love for the brand which will ultimately make consumers make purchases.</p>
format article
author Kadarusman Kadarusman
Evi Maria
Dwi Danesty Deccasari
author_facet Kadarusman Kadarusman
Evi Maria
Dwi Danesty Deccasari
author_sort Kadarusman Kadarusman
title Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
title_short Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
title_full Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
title_fullStr Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
title_full_unstemmed Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
title_sort cinta merek sebagai mediasi antara kepercayaan merek, gairah merek dan niat beli kembali
publisher Universitas Muhammadiyah Sumatera Utara
publishDate 2019
url https://doaj.org/article/f6dccdf8e35b454c8466b3902a512300
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AT evimaria cintamereksebagaimediasiantarakepercayaanmerekgairahmerekdanniatbelikembali
AT dwidanestydeccasari cintamereksebagaimediasiantarakepercayaanmerekgairahmerekdanniatbelikembali
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