Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali

<p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that...

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Auteurs principaux:	Kadarusman Kadarusman, Evi Maria, Dwi Danesty Deccasari
Format:	article
Langue:	ID
Publié:	Universitas Muhammadiyah Sumatera Utara 2019
Sujets:	brand passion, brand trust, brand love, repurchase intention Management. Industrial management HD28-70 Business HF5001-6182
Accès en ligne:	https://doaj.org/article/f6dccdf8e35b454c8466b3902a512300
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id	oai:doaj.org-article:f6dccdf8e35b454c8466b3902a512300
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spelling	oai:doaj.org-article:f6dccdf8e35b454c8466b3902a5123002021-11-05T05:03:36ZCinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali1693-76192580-417010.30596/jimb.v20i2.3466https://doaj.org/article/f6dccdf8e35b454c8466b3902a5123002019-11-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/3466https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that mediates the influence between brand passion and repurchase intention, with the nature of mediation is full mediation.Brand love is also a variable that mediates the influence between brand trust and repurchase intention with the full mediation nature of mediation. Increased passion and trust in the brand will increase the love for the brand which will ultimately make consumers make purchases.</p>Kadarusman KadarusmanEvi MariaDwi Danesty DeccasariUniversitas Muhammadiyah Sumatera Utaraarticlebrand passion, brand trust, brand love, repurchase intentionManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 20, Iss 2, Pp 92-105 (2019)
institution	DOAJ
collection	DOAJ
language	ID
topic	brand passion, brand trust, brand love, repurchase intention Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	brand passion, brand trust, brand love, repurchase intention Management. Industrial management HD28-70 Business HF5001-6182 Kadarusman Kadarusman Evi Maria Dwi Danesty Deccasari Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
description	<p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that mediates the influence between brand passion and repurchase intention, with the nature of mediation is full mediation.Brand love is also a variable that mediates the influence between brand trust and repurchase intention with the full mediation nature of mediation. Increased passion and trust in the brand will increase the love for the brand which will ultimately make consumers make purchases.</p>
format	article
author	Kadarusman Kadarusman Evi Maria Dwi Danesty Deccasari
author_facet	Kadarusman Kadarusman Evi Maria Dwi Danesty Deccasari
author_sort	Kadarusman Kadarusman
title	Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
title_short	Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
title_full	Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
title_fullStr	Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
title_full_unstemmed	Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
title_sort	cinta merek sebagai mediasi antara kepercayaan merek, gairah merek dan niat beli kembali
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2019
url	https://doaj.org/article/f6dccdf8e35b454c8466b3902a512300
work_keys_str_mv	AT kadarusmankadarusman cintamereksebagaimediasiantarakepercayaanmerekgairahmerekdanniatbelikembali AT evimaria cintamereksebagaimediasiantarakepercayaanmerekgairahmerekdanniatbelikembali AT dwidanestydeccasari cintamereksebagaimediasiantarakepercayaanmerekgairahmerekdanniatbelikembali
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Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali

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