Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali

<p>The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase intention. Brand love is a variable that...

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Autores principales: Kadarusman Kadarusman, Evi Maria, Dwi Danesty Deccasari
Formato: article
Lenguaje:ID
Publicado: Universitas Muhammadiyah Sumatera Utara 2019
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Acceso en línea:https://doaj.org/article/f6dccdf8e35b454c8466b3902a512300
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