Improving the E-Commerce Business Model in a Sustainable Environment

The purpose of this study is to develop a comprehensive methodological approach to assess the sustainability of the e-commerce business model based on the integration of key performance indicators into a single vector of business model sustainability. The proposed vector approach allows for predicti...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Mingwei Sun, Katarzyna Grondys, Nazim Hajiyev, Pavel Zhukov
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	business model clustering correlation e-commerce regression sustainability Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/f8a13b806d024daaa64abf32c9572565
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:f8a13b806d024daaa64abf32c9572565
record_format	dspace
spelling	oai:doaj.org-article:f8a13b806d024daaa64abf32c95725652021-11-25T19:03:09ZImproving the E-Commerce Business Model in a Sustainable Environment10.3390/su1322126672071-1050https://doaj.org/article/f8a13b806d024daaa64abf32c95725652021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12667https://doaj.org/toc/2071-1050The purpose of this study is to develop a comprehensive methodological approach to assess the sustainability of the e-commerce business model based on the integration of key performance indicators into a single vector of business model sustainability. The proposed vector approach allows for predicting and evaluating the effects of different kinds of measures, identifying and implementing the most effective tools for sustainable e-commerce business development. The methodology of this study is based on correlation, cluster and regression analysis. The scientific contribution of this study is the proposed methodological approach, which not only allows one to analyze business model sustainability, but also to compare companies in a competitive environment to determine the priorities of their functioning to achieve leadership positions on the background of sustainable development. The correlation analysis proved that in modern conditions, both economic and environmental components are significant for business model effectiveness in e-commerce. The clustering of the studied e-commerce companies provided an opportunity to take into account the peculiarities of the studied companies, to group them by similar performance indicators. This made it possible to develop more accurate regression models for each cluster. In this case, there is a correlation between the sustainability vector of the business model of a company and its assignment to a particular cluster. The conducted modeling and determination of the level of business model sustainability allowed for determining a relationship between it and the performance of e-commerce companies in the context of economic, environmental and social dimensions. At the same time, the results show that increasing the sustainability vector brings a company closer to the business sustainability benchmark.Mingwei SunKatarzyna GrondysNazim HajiyevPavel ZhukovMDPI AGarticlebusiness modelclusteringcorrelatione-commerceregressionsustainabilityEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12667, p 12667 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	business model clustering correlation e-commerce regression sustainability Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	business model clustering correlation e-commerce regression sustainability Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Mingwei Sun Katarzyna Grondys Nazim Hajiyev Pavel Zhukov Improving the E-Commerce Business Model in a Sustainable Environment
description	The purpose of this study is to develop a comprehensive methodological approach to assess the sustainability of the e-commerce business model based on the integration of key performance indicators into a single vector of business model sustainability. The proposed vector approach allows for predicting and evaluating the effects of different kinds of measures, identifying and implementing the most effective tools for sustainable e-commerce business development. The methodology of this study is based on correlation, cluster and regression analysis. The scientific contribution of this study is the proposed methodological approach, which not only allows one to analyze business model sustainability, but also to compare companies in a competitive environment to determine the priorities of their functioning to achieve leadership positions on the background of sustainable development. The correlation analysis proved that in modern conditions, both economic and environmental components are significant for business model effectiveness in e-commerce. The clustering of the studied e-commerce companies provided an opportunity to take into account the peculiarities of the studied companies, to group them by similar performance indicators. This made it possible to develop more accurate regression models for each cluster. In this case, there is a correlation between the sustainability vector of the business model of a company and its assignment to a particular cluster. The conducted modeling and determination of the level of business model sustainability allowed for determining a relationship between it and the performance of e-commerce companies in the context of economic, environmental and social dimensions. At the same time, the results show that increasing the sustainability vector brings a company closer to the business sustainability benchmark.
format	article
author	Mingwei Sun Katarzyna Grondys Nazim Hajiyev Pavel Zhukov
author_facet	Mingwei Sun Katarzyna Grondys Nazim Hajiyev Pavel Zhukov
author_sort	Mingwei Sun
title	Improving the E-Commerce Business Model in a Sustainable Environment
title_short	Improving the E-Commerce Business Model in a Sustainable Environment
title_full	Improving the E-Commerce Business Model in a Sustainable Environment
title_fullStr	Improving the E-Commerce Business Model in a Sustainable Environment
title_full_unstemmed	Improving the E-Commerce Business Model in a Sustainable Environment
title_sort	improving the e-commerce business model in a sustainable environment
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/f8a13b806d024daaa64abf32c9572565
work_keys_str_mv	AT mingweisun improvingtheecommercebusinessmodelinasustainableenvironment AT katarzynagrondys improvingtheecommercebusinessmodelinasustainableenvironment AT nazimhajiyev improvingtheecommercebusinessmodelinasustainableenvironment AT pavelzhukov improvingtheecommercebusinessmodelinasustainableenvironment
_version_	1718410378065477632

Improving the E-Commerce Business Model in a Sustainable Environment

Ejemplares similares