The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA

E-commerce and online shopping is the future of global trade, hence the importance of building E-customer loyalty and maintaining it in the electronic markets becomes even more important. This paper attempts to identify factors affecting the value of electronic commerce in the Saudi environ...

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Autor principal: Sura Al-Ayed
Formato: article
Lenguaje:EN
Publicado: Growing Science 2022
Materias:
H
Acceso en línea:https://doaj.org/article/f91bb4d3dd244e00b5fb87f6888ab25d
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