The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA

E-commerce and online shopping is the future of global trade, hence the importance of building E-customer loyalty and maintaining it in the electronic markets becomes even more important. This paper attempts to identify factors affecting the value of electronic commerce in the Saudi environ...

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Autor principal:	Sura Al-Ayed
Formato:	article
Lenguaje:	EN
Publicado:	Growing Science 2022
Materias:	Social Sciences H Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/f91bb4d3dd244e00b5fb87f6888ab25d
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spelling	oai:doaj.org-article:f91bb4d3dd244e00b5fb87f6888ab25d2021-11-10T14:30:41ZThe impact of e-commerce drivers on e-customer loyalty: Evidence from KSA2561-81482561-815610.5267/j.ijdns.2021.10.002https://doaj.org/article/f91bb4d3dd244e00b5fb87f6888ab25d2022-01-01T00:00:00Zhttp://www.growingscience.com/ijds/Vol6/ijdns_2021_83.pdfhttps://doaj.org/toc/2561-8148https://doaj.org/toc/2561-8156 E-commerce and online shopping is the future of global trade, hence the importance of building E-customer loyalty and maintaining it in the electronic markets becomes even more important. This paper attempts to identify factors affecting the value of electronic commerce in the Saudi environment. Likewise, it explores the impact of these factors on E- customer loyalty. Simple random sampling was used for the purposes of the current study, as the first study included 247 electronic customers. Data were collected through electronic questionnaires sent to the study participants. The results show that the factors had a positive impact in building E- customer loyalty Care, Character, Choice, Convenience, Customization, and Cultivation. Basically, e-commerce is considered a pioneer in business organizations today, and this is witnessed by its increasing and growing profits and expanding its market share, through its focus on the E-loyalty customers. Basically, e-commerce is considered a pioneer in business organizations today, and this is witnessed by its increasing and growing profits and expanding its market share, through its focus on the E-loyalty customers.Sura Al-AyedGrowing SciencearticleSocial SciencesHManagement. Industrial managementHD28-70ENInternational Journal of Data and Network Science, Vol 6, Iss 1, Pp 73-80 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	Social Sciences H Management. Industrial management HD28-70
spellingShingle	Social Sciences H Management. Industrial management HD28-70 Sura Al-Ayed The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA
description	E-commerce and online shopping is the future of global trade, hence the importance of building E-customer loyalty and maintaining it in the electronic markets becomes even more important. This paper attempts to identify factors affecting the value of electronic commerce in the Saudi environment. Likewise, it explores the impact of these factors on E- customer loyalty. Simple random sampling was used for the purposes of the current study, as the first study included 247 electronic customers. Data were collected through electronic questionnaires sent to the study participants. The results show that the factors had a positive impact in building E- customer loyalty Care, Character, Choice, Convenience, Customization, and Cultivation. Basically, e-commerce is considered a pioneer in business organizations today, and this is witnessed by its increasing and growing profits and expanding its market share, through its focus on the E-loyalty customers. Basically, e-commerce is considered a pioneer in business organizations today, and this is witnessed by its increasing and growing profits and expanding its market share, through its focus on the E-loyalty customers.
format	article
author	Sura Al-Ayed
author_facet	Sura Al-Ayed
author_sort	Sura Al-Ayed
title	The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA
title_short	The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA
title_full	The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA
title_fullStr	The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA
title_full_unstemmed	The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA
title_sort	impact of e-commerce drivers on e-customer loyalty: evidence from ksa
publisher	Growing Science
publishDate	2022
url	https://doaj.org/article/f91bb4d3dd244e00b5fb87f6888ab25d
work_keys_str_mv	AT suraalayed theimpactofecommercedriversonecustomerloyaltyevidencefromksa AT suraalayed impactofecommercedriversonecustomerloyaltyevidencefromksa
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The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA

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