The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA
E-commerce and online shopping is the future of global trade, hence the importance of building E-customer loyalty and maintaining it in the electronic markets becomes even more important. This paper attempts to identify factors affecting the value of electronic commerce in the Saudi environ...
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| Format: | article |
| Language: | EN |
| Published: |
Growing Science
2022
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| Subjects: | |
| Online Access: | https://doaj.org/article/f91bb4d3dd244e00b5fb87f6888ab25d |
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