MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH

The proposed material is a logical continuation of publications on the marketing of innovative startups. The article discusses an important stage of seed - prototype development and testing. The testing process is cyclical in nature. As product characteristics changes it is require to assess their n...

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Autor principal: B. Tokarev
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2018
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Acceso en línea:https://doaj.org/article/f95f2a15cd794031937a8ad288a8dd59
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