MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH

The proposed material is a logical continuation of publications on the marketing of innovative startups. The article discusses an important stage of seed - prototype development and testing. The testing process is cyclical in nature. As product characteristics changes it is require to assess their n...

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Autor principal:	B. Tokarev
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	innovative product consumer marketing of innovation prototype testing startup Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/f95f2a15cd794031937a8ad288a8dd59
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spelling	oai:doaj.org-article:f95f2a15cd794031937a8ad288a8dd592021-12-03T07:43:25ZMARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH1816-42772686-841510.26425/1816-4277-2018-5-42-47https://doaj.org/article/f95f2a15cd794031937a8ad288a8dd592018-05-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1023https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The proposed material is a logical continuation of publications on the marketing of innovative startups. The article discusses an important stage of seed - prototype development and testing. The testing process is cyclical in nature. As product characteristics changes it is require to assess their necessity. Key element of startup’s stage is testing the product by future consumers. The tasks that must be solved by prototypes are defined. Varieties of prototypes are analyzed. The conditions for their testing are described. The conditions for their testing are described. It is proposed forms of tests that have to understand consumer reaction.B. TokarevPublishing House of the State University of Managementarticleinnovative productconsumermarketing of innovationprototypetestingstartupSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 42-47 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	innovative product consumer marketing of innovation prototype testing startup Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	innovative product consumer marketing of innovation prototype testing startup Sociology (General) HM401-1281 Economics as a science HB71-74 B. Tokarev MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH
description	The proposed material is a logical continuation of publications on the marketing of innovative startups. The article discusses an important stage of seed - prototype development and testing. The testing process is cyclical in nature. As product characteristics changes it is require to assess their necessity. Key element of startup’s stage is testing the product by future consumers. The tasks that must be solved by prototypes are defined. Varieties of prototypes are analyzed. The conditions for their testing are described. The conditions for their testing are described. It is proposed forms of tests that have to understand consumer reaction.
format	article
author	B. Tokarev
author_facet	B. Tokarev
author_sort	B. Tokarev
title	MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH
title_short	MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH
title_full	MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH
title_fullStr	MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH
title_full_unstemmed	MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH
title_sort	marketing for innovative product development: perfection search
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/f95f2a15cd794031937a8ad288a8dd59
work_keys_str_mv	AT btokarev marketingforinnovativeproductdevelopmentperfectionsearch
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MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH

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