MARKETING FOR INNOVATIVE PRODUCT DEVELOPMENT: PERFECTION SEARCH
The proposed material is a logical continuation of publications on the marketing of innovative startups. The article discusses an important stage of seed - prototype development and testing. The testing process is cyclical in nature. As product characteristics changes it is require to assess their n...
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2018
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| Acceso en línea: | https://doaj.org/article/f95f2a15cd794031937a8ad288a8dd59 |
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