Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study

While food biotechnology has been widely applied and benefited the food and agriculture sector, community acceptance of biotechnology is still low. The factors that drive consumer rejection of food biotechnology have been well studied, but knowledge on the factors that drive willingness to purchase,...

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Autores principales: Yan Heng, Sungeun Yoon, Lisa House
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/fae1968bfd874de097a667652961da12
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