Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study

While food biotechnology has been widely applied and benefited the food and agriculture sector, community acceptance of biotechnology is still low. The factors that drive consumer rejection of food biotechnology have been well studied, but knowledge on the factors that drive willingness to purchase,...

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Autores principales:	Yan Heng, Sungeun Yoon, Lisa House
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	biotechnology consumers fresh fruit international study Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/fae1968bfd874de097a667652961da12
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spelling	oai:doaj.org-article:fae1968bfd874de097a667652961da122021-11-25T19:05:11ZExplore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study10.3390/su1322128822071-1050https://doaj.org/article/fae1968bfd874de097a667652961da122021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12882https://doaj.org/toc/2071-1050While food biotechnology has been widely applied and benefited the food and agriculture sector, community acceptance of biotechnology is still low. The factors that drive consumer rejection of food biotechnology have been well studied, but knowledge on the factors that drive willingness to purchase, particularly on an international level, is limited. This study aims to identify driving factors for respondents’ willingness to purchase fresh fruit produced with biotechnology, using an international survey conducted in the US, Canada, UK, France, and South Korea. While the overall willingness to purchase biotechnology produced fruit is low across countries, French consumers have the highest rate of willingness to purchase biotechnology produced fresh fruit among studied countries, followed by South Korea. The factors influencing respondents’ willingness to purchase include demographics, lifestyle, and shopping behavior. While respondents behave differently across countries, factors like environmental awareness, self-reported healthiness, and habits of eating away from home, have been found to enhance the willingness to purchase biotechnology produced fruit across countries.Yan HengSungeun YoonLisa HouseMDPI AGarticlebiotechnologyconsumersfresh fruitinternational studyEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12882, p 12882 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	biotechnology consumers fresh fruit international study Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	biotechnology consumers fresh fruit international study Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Yan Heng Sungeun Yoon Lisa House Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study
description	While food biotechnology has been widely applied and benefited the food and agriculture sector, community acceptance of biotechnology is still low. The factors that drive consumer rejection of food biotechnology have been well studied, but knowledge on the factors that drive willingness to purchase, particularly on an international level, is limited. This study aims to identify driving factors for respondents’ willingness to purchase fresh fruit produced with biotechnology, using an international survey conducted in the US, Canada, UK, France, and South Korea. While the overall willingness to purchase biotechnology produced fruit is low across countries, French consumers have the highest rate of willingness to purchase biotechnology produced fresh fruit among studied countries, followed by South Korea. The factors influencing respondents’ willingness to purchase include demographics, lifestyle, and shopping behavior. While respondents behave differently across countries, factors like environmental awareness, self-reported healthiness, and habits of eating away from home, have been found to enhance the willingness to purchase biotechnology produced fruit across countries.
format	article
author	Yan Heng Sungeun Yoon Lisa House
author_facet	Yan Heng Sungeun Yoon Lisa House
author_sort	Yan Heng
title	Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study
title_short	Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study
title_full	Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study
title_fullStr	Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study
title_full_unstemmed	Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study
title_sort	explore consumers’ willingness to purchase biotechnology produced fruit: an international study
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/fae1968bfd874de097a667652961da12
work_keys_str_mv	AT yanheng exploreconsumerswillingnesstopurchasebiotechnologyproducedfruitaninternationalstudy AT sungeunyoon exploreconsumerswillingnesstopurchasebiotechnologyproducedfruitaninternationalstudy AT lisahouse exploreconsumerswillingnesstopurchasebiotechnologyproducedfruitaninternationalstudy
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Explore Consumers’ Willingness to Purchase Biotechnology Produced Fruit: An International Study

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