The Impact of Social Media on Brand Loyalty: Airline Industry in Turkey

Within the developing technology, the number of promotion alternatives has increased and thus the competition has reached a wider area in airway markets. Keeping the traditional methods in the market prevents a company from the competition. Therefore, the role of social media in new trends is a curi...

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Autor principal: Sahra Özdemir
Formato: article
Lenguaje:EN
TR
Publicado: Erciyes University 2020
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Acceso en línea:https://doaj.org/article/fb0cf88ebf50455abf5c752aa999e860
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