Main street retail districts or shopping centers? comparing the preferences of low-income consumers

This study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers we...

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Autores principales: Juracy Parente, Marcelo Moll Brandão, Ana Paula Miotto, Flávia Plutarco
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2012
Materias:
low
Acceso en línea:https://doaj.org/article/fbce1ff7a2c742cb8b1e78612a8ea555
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