Main street retail districts or shopping centers? comparing the preferences of low-income consumers

This study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers we...

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Autores principales:	Juracy Parente, Marcelo Moll Brandão, Ana Paula Miotto, Flávia Plutarco
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2012
Materias:	low income consumers street retail districts shopping centers satisfaction patronage intention Business HF5001-6182
Acceso en línea:	https://doaj.org/article/fbce1ff7a2c742cb8b1e78612a8ea555
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spelling	oai:doaj.org-article:fbce1ff7a2c742cb8b1e78612a8ea5552021-11-11T15:48:05ZMain street retail districts or shopping centers? comparing the preferences of low-income consumers1807-734Xhttps://doaj.org/article/fbce1ff7a2c742cb8b1e78612a8ea5552012-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123040843007https://doaj.org/toc/1807-734XThis study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers were more satisfied with shopping centers, they still indicated stronger patronage intention for street shopping districts. Ten attractiveness factors were assessed as influencing the responses regarding these two types of retail agglomerations. While shopping malls received better evaluation on environment, infrastructure, variety of stores and security, the street districts were judged to be better regarding access and value. With the increasing purchasing power, degree of discernment and mobility of low-income consumers in Brazil, we believe that street retail districts, without intense efforts for revitalization, will tend to enter a severe process of deterioration.Juracy ParenteMarcelo Moll BrandãoAna Paula MiottoFlávia PlutarcoFUCAPE Business Schoolarticlelowincome consumersstreet retail districtsshopping centerssatisfactionpatronage intentionBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Iss 1, Pp 154-179 (2012)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	low income consumers street retail districts shopping centers satisfaction patronage intention Business HF5001-6182
spellingShingle	low income consumers street retail districts shopping centers satisfaction patronage intention Business HF5001-6182 Juracy Parente Marcelo Moll Brandão Ana Paula Miotto Flávia Plutarco Main street retail districts or shopping centers? comparing the preferences of low-income consumers
description	This study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers were more satisfied with shopping centers, they still indicated stronger patronage intention for street shopping districts. Ten attractiveness factors were assessed as influencing the responses regarding these two types of retail agglomerations. While shopping malls received better evaluation on environment, infrastructure, variety of stores and security, the street districts were judged to be better regarding access and value. With the increasing purchasing power, degree of discernment and mobility of low-income consumers in Brazil, we believe that street retail districts, without intense efforts for revitalization, will tend to enter a severe process of deterioration.
format	article
author	Juracy Parente Marcelo Moll Brandão Ana Paula Miotto Flávia Plutarco
author_facet	Juracy Parente Marcelo Moll Brandão Ana Paula Miotto Flávia Plutarco
author_sort	Juracy Parente
title	Main street retail districts or shopping centers? comparing the preferences of low-income consumers
title_short	Main street retail districts or shopping centers? comparing the preferences of low-income consumers
title_full	Main street retail districts or shopping centers? comparing the preferences of low-income consumers
title_fullStr	Main street retail districts or shopping centers? comparing the preferences of low-income consumers
title_full_unstemmed	Main street retail districts or shopping centers? comparing the preferences of low-income consumers
title_sort	main street retail districts or shopping centers? comparing the preferences of low-income consumers
publisher	FUCAPE Business School
publishDate	2012
url	https://doaj.org/article/fbce1ff7a2c742cb8b1e78612a8ea555
work_keys_str_mv	AT juracyparente mainstreetretaildistrictsorshoppingcenterscomparingthepreferencesoflowincomeconsumers AT marcelomollbrandao mainstreetretaildistrictsorshoppingcenterscomparingthepreferencesoflowincomeconsumers AT anapaulamiotto mainstreetretaildistrictsorshoppingcenterscomparingthepreferencesoflowincomeconsumers AT flaviaplutarco mainstreetretaildistrictsorshoppingcenterscomparingthepreferencesoflowincomeconsumers
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Main street retail districts or shopping centers? comparing the preferences of low-income consumers

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